Majority of people are afraid to get their hands on podcasting because they don’t think that it’s worth all the effort. In this article, I will try to explain how podcasting is more effective than any other internet marketing tool and while you’re at it; it’s more fun and engaging.

Podcasting is another technology that many business-to-business marketers are starting to use to generate leads. A podcast is an audio show mp3 file that can be downloaded from a web page either directly or by RSS feeds. A podcast is like a radio talk show. Instead of listening to your radio, you listen to a podcast on an mp3 player on your computer.