Happy New Year! It’s time to hit the ground running. It all starts with Spending i.e. Budget Control out with the Old in with the NEW! Spending the Big Bucks Are you a serial IM product buyer? Are you spending a arm and a leg in pursuit of an ideal approach to implement your e-business [...]

Many people think that Internet Marketing and Article Marketing are the same thing. They are not. Internet marketing is like a house with people living in it. Article marketing is like one of those people in the house. Perhaps people use them interchangeably because no internet marketing campaign is complete without the article marketing component. They go hand in hand. The articles are used to market yourself, your website, or your affiliate products. This component is necessary in order to have a total internet marketing campaign.

My personal, private opinion is that not only is article marketing more efficient today because it is much harder for software and automated processes to hijack search engine rankings, but because I have improved in my technique over the last few years, along with massive split testing in my articles – my own results have also improved.

Article Marketing Tricks Part 8 – Resource Box Secrets
By Jay Jennings

Article marketing is a great way to use simple little articles to drive traffic to your web site. If you’re new to the concept, this is how it works (nutshell version):

Write an article of 300-700 words that deals with a topic your target market is interested in. For example, if your target market is new parents, an article on getting babies to sleep through the night, or an article on store-bought diaper alternatives would be things new parents might care about.

At the end of the article is a paragraph that’s known as the bio box, or resource box. Many people use that to tell about the author of the article.

That’s fine for stroking your ego, but it’s the kiss of death for making sales.

Articles used for marketing purposes are a bit of a different animal than articles you might find in a magazine. They both need to be well-written, but when someone is done reading an article you’re using for marketing, you want them to take another action…

…and click through to your web site.

You know the old show business adage, “Always leave them wanting more!” – that’s how you should write your articles. Don’t get me wrong, I don’t think you should just tease people in an article and then offer the real solution on your web page — you should give good value in your article.

But in a few hundred words you obviously can’t go into too much detail. And that’s where your resource box comes into play.

If your article was well-written and provided value to the reader, they will already be primed to want more information. A good resource box will give them a reason to click the link.

A bio box that says, “Jane Doe has been a parent for 14 years and is the president of Moms and Kids Play Group blah blah blah…” may build some credibility for the author, but doesn’t do anything toward the ultimate goal – getting a click to your web site.

On the other hand, if an article on getting a baby to sleep through the night ended with something like this…

“Click here to get a free copy of ’21 Tips To Keep Your New Baby From Driving You Insane’ at Jane Doe’s New Baby Tips web site. Download your copy right away and put the tips to work for you immediately!”

…don’t you think the reader is very likely to click on that link? You bet!

Sure, as an author it’s nice to put something in there about how great you are, but do you want status or do you want sales? An article for marketing purposes is a “direct response” type of ad which means we want the reader to RESPOND after reading the article.

And that means making sure there’s a great reason for the reader to click that link and get to the web site where we can then go for the sale. It’s been said that article marketing is a “give and take” process — the body of the article is your “give,” and the bio box is your “take.”

Make sure what you’ve given to the reader has enough value that they’re chomping at the bit to click on the link in your take. Using a resource box that gets the click is the difference between just writing articles, and real article marketing.

Click here for a free copy of the Article Marketing Power Tips special report with more great ways to use simple little articles to drive traffic to your site. Get it now at the ArticleMarketingExplained.com site.

Article Source: http://EzineArticles.com/?expert=Jay_Jennings

http://EzineArticles.com/?Article-Marketing-Tricks-Part-8—Resource-Box-Secrets&id=3454512

Here’s a hidden way to profit from article marketing. This hidden treasure can make a big difference in your online business.

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Now is the time to take ACTION join Alex Jeffreys and myself here! Your comments are welcome.

Welcome to my online Journal where I follow my Passion in life making money online. Life for me has been a journey of drama. I have cheated death several times in the past starting with my military service, and again at AT&T in New York city on the 71th floor in the World Trade Center [...]