Joseph Rudyard Kipling was one of the most popular English writers in the late 19th century and winner of the Nobel Prize in Literature in 1907.

He is the first English writer to receive the prize and to date he is still its youngest recipient.

As a work-a-home-based entrepreneur, I believe that Kipling’s single greatest contribution to the marketing and copywriting world was his Six Honest Serving-Men technique (or “Six Honest Servants” which is more politically correct by today’s standards).

Whenever Kipling waged an occasional battle with ”writer’s block” he quickly called upon his Six Honest Serving-Men because they taught him all he knew.  Their names are:

What – Why – When – How – Where – Who

I call upon my Six Honest Servants anytime I’m prepare to write an email message to my worldwide tribe of marketing with Alex Jeffreys classmates, friends and list partners.

Thanks to Kipling’s simple, yet powerful technique (which newspaper reporters also borrow today), I blast through “writer’s block” and can send out an email broadcast (from blank screen to written page) in less than 5 minutes!

It’s a huge time-saver for me, so I thought it would be helpful to demonstrate how I do it, so you can do it too.  As you start utilizing this writing preparation technique, you’ll dramatically boost your blogging power, productivity and profits!

CASE STUDY: Here’s the actual aweber email broadcast message I wrote that invited my students to watch the Blogging Lessons From Geese post I published on the evening of January 22nd, 2009.

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Subject Line:  “Grab your mouse for this post…”

Body Copy:

FR:  James Coe  (WHO)
RE:  Blogging Lessons from Geese  (WHAT)

I think you’ll like my newest blog post…

I was researching article writing on you tube
when I discover the secret to resolving writer’s block
and make a connection to my research after
watching this cool video for about the 3rd time,
it occurred to me how much bloggers
can learn from geese.  (WHY)

http://whoisjamescoe.com <– Jan. 22nd (HOW & WHERE)

This movie will take 2 minutes out of
your day … but what you’ll learn may
last you a lifetime.  (WHY again)

Give me your candid comment when
you finish watching it and feel free to
forward this to a friend or colleague.  (WHEN)

To Your Success,

James Coe (WHO again)
List Building with Alex Jeffreys Coaching Student
http://cybercommando.com (HOW & WHERE again)

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In less than 90 words and 300 seconds of writing time, I’ve dispatched this time-proven 6-step process to write email copy that has more pulling-power without struggling with writer’s block!

Look, these are the 6 questions your readers, your viewers and your bloggers are unconsciously asking themselves anyway, so why not relieve them of the burden of inquisition?

When you consciously answer each of the six questions early on in your blog or copy, your prospects will quickly and easily figure out what you’re talking about.  That saves them time and it makes you more money.

Win-Win, right?

I do it and it works for me. World-class copywriters and bloogers do it and it works for them. And now you can do it too!  Once you get into the habit of utilizing your Six Honest Servants, it will become as natural to you as breathing.

What To Do Now:  The next time you sit down to write an email or blog post, even if it’s a one-to-one communication to a friend, call upon your Six Honest Servants.  Ask yourself:

What:

Why:

When:

How:Where:

Who:

And then just fill-in the blanks.  You’ll find yourself blasting through “writer’s block” faster, better and with least amount of human effort.

Please forward this post to your friends and fellow students of marketing with “Alex Jeffreys” so they can write to you with more ease, and you can read what they write with more ease

Your comment on this post will be most appreciated.