By Sean Mize
First of all, let me say this: what I am going to write next is my personal opinion (as is probably most of the content posted on an article marketing site like this). But I want to say that right up front because I know there are many who disagree with me on what I am going to write next.
All of that to say – I understand why you might disagree – but based on my own results with article marketing over the last 4 years, what I am going to write is accurate (and it is my truthful opinion).
The reason I am writing this is that I get asked quite frequently, “has article marketing changed lately?”, or “how has article marketing changed since you began?” or recently I have heard a variation of “have your results gone down in the last few months?”.
The really funny thing is I have gotten that last question probably for the last 2 years! And my guess is that what prompts someone to ask that question is if perhaps their own results with article marketing seem to be suffering. But I have one thing to say to that: if someone has a small number of articles, or especially if they are submitting a small number of articles per month (for example, 5 or 10), it is quite natural for the article views and the article clicks associated with such a small basket of articles, to vary significantly from month to month.
You see, even in my own account, I might average 7 clicks per article (or whatever it is) – but that might mean than with 100 articles I have 700 clicks, for example – but 200 of those clicks might be from one article, another 400 from 10 of the articles, and the final 89 articles account for the final 100 clicks. Well, if I only submitted 10 articles in a month, then there is a real possibility that all the articles would be in the underperforming arena. Or there is a possibility that they might overperform as a group. So there might be lots of flexibility and variability in the performance of a small group of articles, whereas a bigger basket of articles (for example, 100 articles) might give a more consistent performance.
So now I must answer the question about article marketing changing. But first, one more thing – I do believe it has evolved some. In fact, I believe it has evolved for the better.
Because the filters both at the article directories and at the search engines have gotten much better at filtering out the copied, recopied, scraped off the web content – it really makes it so much easier for someone like me who writes, or has an assistant or professional writer write each article – to compete for keyword traffic. Because spam articles are for the most part not coming up in the search engines anymore – so in this aspect, I believe article marketing is much easier than it was 4 years ago.
So, having said that – you probably want more of my opinion!
Well, the next thing I should say is that on a per – article submitted basis – I actually get better results than I did 2, 3 years ago. Of course, that is skewed by the larger basket of accepted articles – meaning that some of my traffic comes from articles written in the past – for example, I still get traffic from articles I wrote 3-4 years ago.
So the real question is – on a per article basis, do I get the same number of average clicks per article submitted?
And best as I can tell (again, it is so hard to compare over time because other elements change, such as the resource box I use [in some cases, I use a resource box that I know will not convert as well in numbers, but converts better in terms of qualified targeted traffic]) – my articles convert just as well, if not even slightly better than they did 3-4 years ago.
Now, please let me clarify. This still doesn’t answer the core question – does article marketing itself work just as well as it did in the past. Perhaps it works better, and my results accurately reflect that. Or perhaps it doesn’t work quite as good – but my own split testing over time (yes, I split test profusely in my article marketing) has improved my own results at a greater rate than the change in the article marketing landscape all together.
My personal, private opinion is that not only is article marketing more efficient today because it is much harder for software and automated processes to hijack search engine rankings, but because I have improved in my technique over the last few years, along with massive split testing in my articles – my own results have also improved.
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